CRM

In today’s rapidly evolving business landscape where buyers often hold the upper hand, a CRM platform empowers companies to deliver exceptional customer experiences, and in turn, gain a competitive edge and earn higher revenues and profits.

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Key Ecosystem Highlights

The right CRM platform, properly designed, comprehensively customized, and carefully integrated offers numerous benefits to businesses, regardless of their size, type, or industry. It provides a centralized database of customer information that enables them to get holistic customer views and then harness these views to deliver personalized experiences to each individual customer.

It is these experiences that resonate with customers and get them to open their hearts and wallets. A robust CRM, not to mention a trusted CRM implementation partner like Addax, is also critical for organizations looking to improve customer relationships, deliver better customer service, and increase sales and marketing efficiency.

~34%
Sales Productivity Boost
Increase sales productivity by leveraging real-time customer data
~37%
Enhanced Customer Satisfaction
Improved customer experiences translate into higher CSAT
~25%
Cost Savings
Reduce costs and boost your bottomline
~39%
Lead Conversion Rate
Convert more leads into customers to elevate sales numbers

CRM Products We Specialize In

The Addax CRM team is proud to have extensive experience and advanced skills implementing, customizing, deploying, and integrating all these CRM platforms: Microsoft Dynamics 365, HubSpot, Salesforce, and Zendesk. Our services cover the entire implementation lifecycle, from planning and configuration, to customization, integration, and optimization. We also provide CRM consulting, platform audits, data management, and support services to ensure that our clients can capture the maximum benefits from the CRM.

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Microsoft Dynamics 365

Harness the power of Microsoft Dynamics 365’s suite of cloud-based CRM applications to effectively manage multiple aspects of your operations, including sales, marketing, customer service, finance, operations, and HR. Dynamics 365 incorporates a wide set of modular applications that you can implement to address specific business functions. Addax can also customize and integrate these applications with your other applications to enable greater productivity and collaboration throughout the organization. Take advantage of its unified data model to manage customer data, transactional data, and operational data from a single platform, and its AI-driven insights and predictive capabilities to identify trends, predict customer behaviors, and automate routine tasks to save time and money.

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HubSpot is a full-featured, business-ready platform that enables organizations to attract, engage, and delight customers across the entire customer journey. Its rich suite of tools and solutions are designed to improve marketing, sales, and service processes, all from a single platform. It includes capabilities to organize the sales pipeline, track customer interactions, implement and analyze marketing campaigns, and provide exceptional service to every customer. These capabilities, when effectively harnessed with the support of HubSpot experts like Addax, drive customer satisfaction and loyalty, which in turn drives business success. HubSpot can also be integrated with many third-party apps and platforms to further streamline processes and improve operational efficiency.

HubSpot

hen it comes to CRM, Salesforce is up there with the most popular platforms. And with good reason. Salesforce, with its focus on “Customer 360”, enables businesses to create a single, shared view of every customer that can then be used to manage business-customer interactions, streamline processes, and improve productivity across various departments. This powerful platform includes a suite of applications that can be used to improve numerous business processes, including sales, customer service, marketing automation, analytics, and application development. Its tools and third-party integrations are ideal for managing customer data, tracking sales leads, automating marketing campaigns, and analyzing and optimizing business performance through customizable dashboards and reports.

Salesforce

Zendesk is the ideal platform for businesses looking to simplify and optimize their customer service and support processes. This cloud-based platform is designed to seamlessly manage customer interactions across all the channels preferred by modern customers, including email, chat, phone, social media, and self-service portals. Two key features of Zendesk are its ticketing system, which makes it easy to track, prioritize, and manage customer support tickets in a single dashboard, and live chat that allows businesses to engage with customers in real-time. Addax has the expertise and skills to effectively implement both these - and other - features that make Zendesk a useful addition to any organization’s tech stack.

Zendesk

Microsoft Dynamics 365

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HubSpot

Salesforce

Zendesk

Ecosystem Services

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Web Development

At Addax, we put our CRM expertise to work for every client looking to create web applications connected to the CRM. We can build both websites and support desk web applications that integrate with the CRM and leverage its underlying data model to deliver tangible business results. Additionally, we specialize in developing applications to simplify agent/sales rep workflows and in enabling digital marketing integration to drive higher revenues with digital marketing strategies and campaigns.

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Business Automation

Addax has the expertise to implement powerful business automations to automate workflows, simplify processes, and save time, effort, and money. Our automations are designed and customized to ensure tangible increases in efficiency and productivity. We also implement case automations and reporting automations to minimize the need for human interventions, plus document management, eSignatures, omnichannel integration, CTI, and softphones to eliminate manual tasks, improve output quality, and enhance profitability.

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Enterprise Integration

Enterprise Integration\nAddax integrates enterprise CRM platforms with other business systems and data sources, such as ERP systems, marketing automation platforms, data visualization tools, reporting tools, e-commerce tools, and payment gateways. Using REST APIs, SOAP APIs, and other means, we enable seamless integrations and automated data synchronization. By leveraging these integrations and synchronizations, our clients are able to do more with their technology implementations and consistently generate better outcomes.

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CRM Implementation

CRM implementation can be very complex, depending on the organization’s size, project scope, level of required customization, and the complexity of business processes. Addax, as an experienced tech partner, helps organizations to minimize the complexity and maximize CRM value. We manage all the implementation details, including instance and data model setup, workflow design, and the setup of objects, triggers, and scheduled actions. We also configure dashboards, data visualizations, and reports, implement user profiles and permissions, and develop CRM connected business apps for various use cases.

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Industries that Can Benefit from CRM and Addax

Healthcare

Data-driven care coordination and patient management for enhanced outcomes

Ecommerce

Impactful automations and customer personalization strategies for digital store owners

Manufacturing

End-to-end implementation of automations and optimizations for customer-focused manufacturers

Hospitality

Enabling easy reservations to enhance guest experiences and strengthen hospitality brands

Non-profits

Customized CRM for easy donor/volunteer/funds/grants management in support of the vision and mission

Healthcare

Data-driven care coordination and patient management for enhanced outcomes

Ecommerce

Impactful automations and customer personalization strategies for digital store owners

Manufacturing

End-to-end implementation of automations and optimizations for customer-focused manufacturers

Hospitality

Enabling easy reservations to enhance guest experiences and strengthen hospitality brands

Non-profits

Customized CRM for easy donor/volunteer/funds/grants management in support of the vision and mission

Industries that Can Benefit from CRM and Addax

Addax supports organizations in many industries with CRM implementation, integration, and consulting services.

Healthcare

The right CRM and CRM implementation partner empower healthcare organizations to enhance care communication, improve patient communication, and simplify patient management. Addax designs and customizes CRM platforms that enable healthcare providers to capture patient data, get detailed views into each patient, and use these views to deliver personalized experiences and care across multiple touchpoints.

E-commerce

Addax has worked with numerous e-commerce businesses to implement CRM platforms for use cases like customer data management, customer engagement and personalization, and sales process automation. We can also tailor an organization’s CRM of choice (Dynamics 365, Salesforce, Zendesk, HubSpot) to streamline workflows related to order management, product content and price publishing, quotes management, and much more.

Manufacturing

Manufacturing businesses frequently implement CRM platforms to automate the sales pipeline, improve supply chain management, and optimize customer service and support. But to achieve these objectives, the CRM must be properly configured, implemented, and customized. Here’s where Addax’s CRM specialists provide real value with technological expertise, business advisory, and implementation/integration support.

Hospitality

More and more hospitality businesses are adopting CRM platforms to simplify bookings and reservations, manage customer feedback and brand reputation, and to implement personalized marketing campaigns. Addax empowers these businesses to meet these goals by selecting the right CRM, configuring it to work as it should, and customizing it for their unique needs and challenges.

Non-profits

With Addax as their tech partner, many non-profits have benefited by adding a CRM platform to their tech stack. In these organizations, a CRM is very useful to streamline donation and volunteer management, drive engagement with donors and communities, and set up results-oriented grants and fund management processes. Non-profits can also leverage a CRM to manage fundraising events, mobilize supporters, and effectively advocate for social change.

Contents

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Healthcare

02.

E-commerce

03.

Manufacturing

04.

Hospitality

05.

Non-profits

Still Have Questions?

Use Cases

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CRM for Sales Process Automation
A CRM platform effectively automates many parts of the sales process, enhancing efficiency and creating more revenue-generation opportunities. Addax has implemented CRM systems that have allowed many types of organizations to automate orders, invoicing, payments, and pricing. Automating these tasks enables sales reps to focus more on building relationships with customers and on closing deals. The CRM also provides visual representations of the sales funnel and triggers automated actions in a timely manner, ensuring that no opportunity is ever missed to convert a prospect or generate a sale.
Customer Support Center
Addax has set up multiple customer support and feedback centers for organizations in many different industries. With a strong CRM foundation, the center can easily manage customer inquiries, resolve issues, and deliver exceptional support experiences at any scale. Omni-channel support capabilities can be incorporated, along with a self-service portal and social media feedback to improve customer engagement and speed up issue resolution time. The CRM also simplifies case management, routing, collaboration, and escalation to enable the organization to consistently provide high-quality, customer loyalty-generating support.
Customer Journey Mapping
The best CRMs include powerful customer journey mapping features that enable businesses to design and automate customer journeys across various touchpoints. By implementing these platforms, healthcare organizations can create personalized, multi-step campaigns based on patient behaviors, preferences, and interactions. They can also track patient interactions to automatically set up follow-up appointments and create personalized treatment plans for better care coordination and outcomes.