Salesforce Winter '20 Release: Essential Features You Need to Know
Salesforce continues to enhance its platform with each seasonal update. The Salesforce Winter '20 release introduces several game-changing features that benefit both administrators and developers. Let's explore the key updates from the Salesforce Winter '20 release notes that you should implement in your organization.

Salesforce continues to enhance its platform with each seasonal update. The Salesforce Winter '20 release introduces several game-changing features that benefit both administrators and developers. Let's explore the key updates from the Salesforce Winter '20 release notes that you should implement in your organization.
Automatic Lightning Experience Migration
The most significant change in Salesforce Winter '20 is the automatic activation of Lightning Experience. This Salesforce Lightning migration will be implemented on a rolling basis, with all users on standard profiles gaining access to the new interface.
What administrators need to know:
- Users will retain access to Classic Experience
- Only users with standard profiles will automatically transition
- Customers with custom profiles need to be manually enabled
- Now is the perfect time to prepare your Salesforce Lightning migration plan
Enhanced Flow Capabilities in Winter '20
The Salesforce Winter '20 release notes highlight significant improvements to Flows, making this already powerful tool even more versatile. Our business automation specialists have already implemented these enhancements for several clients:
- Schedule automated Flows to run at specific times
- Integrate Lightning Web Components into your Flows
- Reduce development time with no-code solutions
- Implement complex business processes without custom code
Process Builder with Survey Integration
For administrators looking to implement feedback systems, the Salesforce Process Builder tutorial section of the Winter '20 maintenance Salesforce documentation explains how to:
- Automatically trigger surveys based on record changes
- Configure customer feedback collection without code
- Integrate survey responses directly into your Salesforce records
- Leverage the power of Process Builder for customer engagement
Reporting Improvements and Maintenance Updates
The Winter '20 maintenance Salesforce includes several reporting enhancements:
- Identify unique entries in reports with the new "Show Unique Count" feature
- Generate more insightful analytics with less effort
- Access advanced reporting capabilities directly in Lightning
Global Messaging Integration
Among the most anticipated Salesforce new features is the integration of WeChat and WhatsApp with Service Console, allowing service agents to:
- Communicate with customers globally through preferred messaging platforms
- Manage all customer communications within the Service Console
- Provide seamless service experiences across multiple channels